SAMHSA Webinar: Webinar: Effective Outreach and Engagement Strategies for Service Members, Veterans, and their Families

SAMHSA's Service Members, Veterans, and their Families Technical Assistance Center

Webinar: Effective Outreach and Engagement Strategies for Service Members, Veterans, and their Families

Date: August 20, 2014
Time: 2:00-3:30 p.m. EDT
As the number of service members returning from deployment continues to grow, many service members, veterans, and their families (SMVF) will need the support of behavioral health services.  Individuals closest to SMVF are more likely to identify early signs of challenges and issues and can provide opportunities to help SMVF connect to needed services.  
Presenters of this webinar will discuss effective outreach and engagement strategies for SMVF, as well as methods for implementation.  An overview of best practices, such as Military-Veteran Mental Health First Aid training and peer outreach, will be provided.  Participants will gain an understanding of effective methods and strategies that can be adapted to suit their local community needs.

  • Identify barriers that may keep SMVF from seeking behavioral health support
  • Review best practices for effective outreach and engagement  
  • Gain an understanding of how these principles can be applied in local communities 

Target Audience
Representatives from state, territory, and tribal behavioral health systems serving SMVF, providers, representatives from military family coalitions, and SMVF advocates
Eileen Zeller, M.P.H., Lead Public Health Advisor, Suicide Prevention Branch, Center for Mental Health Services, Substance Abuse and Mental Health Services Administration
Steven S. Sayers, Ph.D., Director, Coaching into Care, U.S. Department of Veterans Affairs
Jeannie Campbell, Executive Vice President and Chief Operating Officer, National Council for Behavioral Health  
Caleb S. Cage, Director of Military and Veterans Policy, Nevada Governor’s Office of Military and Veterans Policy
Click here to register prior to the event:
Please note:

  • Participants will only be able to hear the webinar through their computer via headphones or speakers
  • Participants are asked to test their system before the broadcast
  • The webinar archive will be made available to registrants after the webinar
If you have any questions about your registration, please contact Lisa Guerin, Senior Administrative Assistant, at 518-439-7415 ext. 5242 or by e-mail at
Presenter Biographies
Caleb S. Cage | Director of Military and Veterans Policy, Nevada Governor’s Office of Military and Veterans Policy
Mr. Cage serves as the Director of Military and Veterans Policy in the Nevada Governor’s Office of Military and Veterans Policy.  Prior to joining the Governor’s Office, Mr. Cage was the Executive Director of the Nevada Office of Veterans Services.  There, in addition to leading the state’s veteran home, veteran cemetery, and veteran service officer program, he established the state’s veteran outreach and collaboration effort, known as the Green Zone Initiative.  Before being appointed to this position, Mr. Cage served as a policy advisor in the Office of the Lieutenant Governor, with a focus on veteran and rural issues.  He spent five years in the United States Army, serving two tours in Iraq.
Jeannie Campbell | Executive Vice President and Chief Operating Officer, National Council for Behavioral Health 
Ms. Campbell serves as the chief operating officer of the National Council for Behavioral Health, which spearheads advocacy, practice improvement, and public education initiatives for 750,000 staff in more than 2,200 healthcare organizations that serve 8 million adults, children, and families with mental and substance use disorders.  Ms. Campbell has built an array of organizational, clinical, and workforce development initiatives.  She played an important role in introducing Mental Health First Aid in the U.S. and helped to lead the National Council in training more than 300,000 citizens across the country.  A 22-year veteran of the U.S. Navy, Ms. Campbell also leads the National Council’s efforts to improve healthcare for veterans.  She is the author of “Veterans, on the Road Home,” a book written for community behavioral health treatment organizations serving veterans and their families.
Steven S. Sayers, Ph.D. | Director, Coaching into Care, U.S. Department of Veterans Affairs (VA)
Dr. Sayers is the Director of the VA’s Coaching into Care, a national call center for family members concerned about veterans who may need mental health care.  He is a Clinical Research Psychologist for the Veterans Integrated Service Network (VISN) 4 Mental Illness Research, Education, and Clinical Center at the Philadelphia Veterans Affairs Medical Center (VAMC).  Dr. Sayers also serves as Associate Professor of Psychology in the Department of Psychiatry at the University of Pennsylvania, School of Medicine.  He is the Director of the Advanced Fellowship Program in Mental Illness Research and Treatment (Psychology) at the Philadelphia VAMC, and conducts research on family reintegration problems in returning veterans, supported employment, and the role of family members in veterans’ decisions to seek mental health treatment.
Eileen Zeller, M.P.H. | Lead Public Health Advisor, Suicide Prevention Branch, Center for Mental Health Services, Substance Abuse and Mental Health Services Administration (SAMHSA)
Ms. Zeller is the Lead Public Health Advisor for the Suicide Prevention branch within the Center for Mental Health Services at SAMHSA.  In this role, she provides national leadership in a variety of areas, including ensuring that SAMHSA’s suicide prevention efforts are integrated with those of the VA; serving as a senior staff person for SAMHSA’s Military Families Strategic Initiative; serving as a member of the National Action Alliance for Suicide Prevention’s Military/Families Task Force; and serving as the Government Project Officer for the Suicide Prevention Resource Center and for SAMHSA’s SMVF TA Center.  Among the initiatives she manages are SAMHSA’s SMVF Policy Academies and Implementation Academies, which provide intensive technical assistance to states and territories working to improve their behavioral health systems for SMVF.

The 2014 National National Convention


Mental Health America Annual Conference 2014


"Join us September 10-12, 2014 in Atlanta, Georgia as we bring together hundreds of advocates from across the country to learn about critical policy issues in the behavioral health field and set strategies for collective action. The conference will feature talks by national experts and thought-leaders, present cutting-edge research and community success stories, and provide opportunities for attendees to network, brainstorm and share."

For more information:


Peerlink: Wellness Works Initiative

Peerlink is proud to host this year's Wellness Works Initiative!

What is National Wellness Week?

As part of National Recovery Month, SAMHSA is launching the fourth annual National Wellness Week from September 15-21, 2014 to promote the many ways that social inclusion, trauma-informed care, and the Eight Dimensions of Wellness can improve quality of life and increase life expectancy for people diagnosed with mental health issues.

During National Wellness Week, we aim to inspire individuals to improve one's physical health behavior, while exploring their talents, skills, interests, social connections, and environment to incorporate other dimensions of wellness. We will mobilize peer-run, faith-based and other community organizations, as well as mental health, substance addiction and physical healthcare providers to host events or promote messages encouraging the Eight Dimensions of Wellness (Emotional, Financial, Social, Spiritual, Occupational, Physical, Intellectual, and Environmental).

Wellness Works Initiative

As part of National Wellness Week (September 15-21, 2014), Peerlink National Technical Assistance Center, the National Empowerment Center, and the other Consumer and Consumer Supporter Technical Assistance Centers—the National Mental Health Consumers' Self-Help Clearinghouse, NAMI Star Center, and the Family Cafe TA Center –invite you to submit a piece of original creative work expressing what wellness means in your lives and for your communities.

Learn how to submit your artwork!


The Active Minds Mental Health on Campus Conference

The Active Minds National Mental Health on Campus Conference, held annually in November, is the only national conference addressing college student mental health and young adult advocacy. The conference brings together hundreds of experts, change-agents and leaders from across the country and educates, energizes and inspires the next generation of mental health advocates.


Early bird registration for the 2014 National Conference is now open! All chapter-based attendees (student members and advisors) will receive a rate of $50. All non-chapter attendees will receive a rate of $80. The early bird registration closes on October 14, 2014. After that time, registration will be available at the regular rates: $70 for Chapter attendees and $100 for non-chapter attendees.

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Agenda & Speakers

Please continue to check back for updates on our 2014 line-up of keynotes, speakers and workshops. If you're interested in speaking, presenting a workshop or hosting an expo table, please contact us!

And while you're waiting for details, check out an online version of the agenda from last year's conference!

Location & Lodging

The 2014 conference will be held at the College Park Marriott Hotel and Conference Center, located at 3501 University Blvd, East Hyattsville, MD 20783 –  just off the western side of the University of Maryland at College Parkcampus.

The Active Minds guest block is reserved at the College Park Marriott and is available for the nights of November 13 (Thursday) through November 15 (Sunday). If you require rooms earlier or later than the dates included in our room block, please be aware that regular hotel rates will apply.

You can find maps and directions here