Mental Health America Webinar: Social and New Media for Mental Health Organizations

Social and New Media for Mental Health Organizations 

Wednesday, August 20, 3:00 pm Eastern Time 

Social and new media are changing how we interact and communicate. We all know we’re supposed to have and maintain various social media accounts for our organizations and incorporate technology into everything we do. But how do we turn a “like” or a “tweet” into positive change for the mental health of all Americans? How can we use a smart phone to enable recovery? Do we really need an Instagram? And how do we understand which social and new media tools we should use (and which to leave behind) when the landscape changes every day? 

Designed for staff at mental health organizations who don't use social media every day, the webinar will begin with a quick review of social media tools, the audiences they help us reach, and what kind of content works best. Then we will look at emerging trends and discuss how to measure effectiveness. We will explore how some nonprofit organizations have used social media or emerging technology to fulfill their missions and potential ways that mental health organizations could do similar work. We'll also address concerns about using social media appropriately and respectfully. 

Presenters: Ritu Sharma, Co-Founder and Executive Director, Social Media for Nonprofits; Mike Thornsbury, Marketer and Mental Health Volunteer; Jessica Kennedy, Webmaster, Mental Health America

Instructions for joining the August 20 webinar:


1. Go to -


(Please right click on the link or copy and paste the link into a new tab.)

When the Adobe Connect Log-in screen appears, select "Enter as a Guest," enter the name and state of the participant in the "Name" field (Ex. Jane Doe-AK) and click on "Enter Room." 

2. Once prompted to join the Audio portion of the meeting, please select
"Dialing-in to the Audio Conference Via Phone." Then dial 1-888-727-2247 and enter the conference ID number 5433540#.  


Copeland Center Summit - Peer Support, Wellness and Community

Copeland Center Summit - Peer Support, Wellness and Community

November 10-12, 2014

Ramada Inn - 1450 S. Atherton St - State College, PA 16801

Registrations: $315 w/o lodging; $565 including lodging - Discounts available to Copeland Center members 

Continuing Education Hours Available for Pennsylvania Certified Peer Specialist

Sessions include:

  • WRAP Facilitator Refresher Course
  • Seminar I: WRAP for Total Health
  • Intentional Peer Support - brought to you by Sheri Mead's team
  • WRAP for Developmental Distinctions
  • Supports and services for incarcertation
  • Strategies for Hoarding - WRAP for Reducing Clutter and Buried in Treasures
  • Youth focus
  • Wellness oriented services
  • WRAP Pals
  • And so much more!

Speakers include:

  • Harvey Rosenthal - NYAPRS
  • BJ North -  Conscious Educators
  • Jeanie Whitecraft - Institute for Recovery and Community Integration
  • Gina Calhoun - Copeland Center for Wellness and Recovery
  • Waynette Brock - One New Heart Beat 
  • Steven Morgan - Intentional Peer Support
  • Eva Dech - Intentional Peer Support
  • Lee Shuer - Mutual Support Systems
ICAN Scholarships Available

ICAN scholarships are for consumers / survivors / individuals in recovery from mental health & co-occurring challenges. To receive a scholarship, you must be a person in recovery and a Pennsylvania resident.

For more information and to register:


SAMHSA Webinar: Webinar: Effective Outreach and Engagement Strategies for Service Members, Veterans, and their Families

SAMHSA's Service Members, Veterans, and their Families Technical Assistance Center

Webinar: Effective Outreach and Engagement Strategies for Service Members, Veterans, and their Families

Date: August 20, 2014
Time: 2:00-3:30 p.m. EDT
As the number of service members returning from deployment continues to grow, many service members, veterans, and their families (SMVF) will need the support of behavioral health services.  Individuals closest to SMVF are more likely to identify early signs of challenges and issues and can provide opportunities to help SMVF connect to needed services.  
Presenters of this webinar will discuss effective outreach and engagement strategies for SMVF, as well as methods for implementation.  An overview of best practices, such as Military-Veteran Mental Health First Aid training and peer outreach, will be provided.  Participants will gain an understanding of effective methods and strategies that can be adapted to suit their local community needs.

  • Identify barriers that may keep SMVF from seeking behavioral health support
  • Review best practices for effective outreach and engagement  
  • Gain an understanding of how these principles can be applied in local communities 

Target Audience
Representatives from state, territory, and tribal behavioral health systems serving SMVF, providers, representatives from military family coalitions, and SMVF advocates
Eileen Zeller, M.P.H., Lead Public Health Advisor, Suicide Prevention Branch, Center for Mental Health Services, Substance Abuse and Mental Health Services Administration
Steven S. Sayers, Ph.D., Director, Coaching into Care, U.S. Department of Veterans Affairs
Jeannie Campbell, Executive Vice President and Chief Operating Officer, National Council for Behavioral Health  
Caleb S. Cage, Director of Military and Veterans Policy, Nevada Governor’s Office of Military and Veterans Policy
Click here to register prior to the event:
Please note:

  • Participants will only be able to hear the webinar through their computer via headphones or speakers
  • Participants are asked to test their system before the broadcast
  • The webinar archive will be made available to registrants after the webinar
If you have any questions about your registration, please contact Lisa Guerin, Senior Administrative Assistant, at 518-439-7415 ext. 5242 or by e-mail at
Presenter Biographies
Caleb S. Cage | Director of Military and Veterans Policy, Nevada Governor’s Office of Military and Veterans Policy
Mr. Cage serves as the Director of Military and Veterans Policy in the Nevada Governor’s Office of Military and Veterans Policy.  Prior to joining the Governor’s Office, Mr. Cage was the Executive Director of the Nevada Office of Veterans Services.  There, in addition to leading the state’s veteran home, veteran cemetery, and veteran service officer program, he established the state’s veteran outreach and collaboration effort, known as the Green Zone Initiative.  Before being appointed to this position, Mr. Cage served as a policy advisor in the Office of the Lieutenant Governor, with a focus on veteran and rural issues.  He spent five years in the United States Army, serving two tours in Iraq.
Jeannie Campbell | Executive Vice President and Chief Operating Officer, National Council for Behavioral Health 
Ms. Campbell serves as the chief operating officer of the National Council for Behavioral Health, which spearheads advocacy, practice improvement, and public education initiatives for 750,000 staff in more than 2,200 healthcare organizations that serve 8 million adults, children, and families with mental and substance use disorders.  Ms. Campbell has built an array of organizational, clinical, and workforce development initiatives.  She played an important role in introducing Mental Health First Aid in the U.S. and helped to lead the National Council in training more than 300,000 citizens across the country.  A 22-year veteran of the U.S. Navy, Ms. Campbell also leads the National Council’s efforts to improve healthcare for veterans.  She is the author of “Veterans, on the Road Home,” a book written for community behavioral health treatment organizations serving veterans and their families.
Steven S. Sayers, Ph.D. | Director, Coaching into Care, U.S. Department of Veterans Affairs (VA)
Dr. Sayers is the Director of the VA’s Coaching into Care, a national call center for family members concerned about veterans who may need mental health care.  He is a Clinical Research Psychologist for the Veterans Integrated Service Network (VISN) 4 Mental Illness Research, Education, and Clinical Center at the Philadelphia Veterans Affairs Medical Center (VAMC).  Dr. Sayers also serves as Associate Professor of Psychology in the Department of Psychiatry at the University of Pennsylvania, School of Medicine.  He is the Director of the Advanced Fellowship Program in Mental Illness Research and Treatment (Psychology) at the Philadelphia VAMC, and conducts research on family reintegration problems in returning veterans, supported employment, and the role of family members in veterans’ decisions to seek mental health treatment.
Eileen Zeller, M.P.H. | Lead Public Health Advisor, Suicide Prevention Branch, Center for Mental Health Services, Substance Abuse and Mental Health Services Administration (SAMHSA)
Ms. Zeller is the Lead Public Health Advisor for the Suicide Prevention branch within the Center for Mental Health Services at SAMHSA.  In this role, she provides national leadership in a variety of areas, including ensuring that SAMHSA’s suicide prevention efforts are integrated with those of the VA; serving as a senior staff person for SAMHSA’s Military Families Strategic Initiative; serving as a member of the National Action Alliance for Suicide Prevention’s Military/Families Task Force; and serving as the Government Project Officer for the Suicide Prevention Resource Center and for SAMHSA’s SMVF TA Center.  Among the initiatives she manages are SAMHSA’s SMVF Policy Academies and Implementation Academies, which provide intensive technical assistance to states and territories working to improve their behavioral health systems for SMVF.

The 2014 National National Convention


Mental Health America Annual Conference 2014


"Join us September 10-12, 2014 in Atlanta, Georgia as we bring together hundreds of advocates from across the country to learn about critical policy issues in the behavioral health field and set strategies for collective action. The conference will feature talks by national experts and thought-leaders, present cutting-edge research and community success stories, and provide opportunities for attendees to network, brainstorm and share."

For more information: